top of page
VISH5377.JPG

Magnasweet® Flavor Masking Solutions

Natural, plant-based taste masking technology designed to eliminate bitterness, extend sweetness, and improve palatability in pharmaceutical and nutraceutical formulations.

1X0A2796

About Magnasweet®

The Science Behind the Smoothness

Magnasweet® is a premier, licorice-derived flavor modulation technology developed by Mafco Worldwide (USA) to solve the most complex challenges in modern formulation: unpleasant bitterness and lingering medicinal aftertastes. Unlike standard masking agents, this USA-manufactured solution works at a molecular level to block off-notes from bitter, metallic, or sour actives while simultaneously enhancing the perception of sweetness.

​

At Unicorn Nature, we offer the Magnasweet® portfolio as a high-performance tool for pharmaceutical and nutraceutical developers. It allows for the creation of superior taste profiles without increasing sugar content, sweetener load, or formulation costs.​

Why Formulators Trust Magnasweet®

Efficient Low Dosages

Consistent Production Results

Stable pH 3.5–8.0

Reliable Flavor Performance

Resilient Processing Conditions

Highly Flexible Formats

Key Benefits

High-Performance Benefits for Every Dose

Magnasweet® provides a multifunctional approach to flavor modulation, allowing formulators to overcome complex sensory hurdles using a single natural ingredient.

Powerful Aftertaste Masking

Effectively masks bitter, metallic, sour, and medicinal aftertastes in vitamins, minerals, and pharmaceutical actives.

Sweetness Enhancement

Enhances perceived sweetness and extends flavor duration, creating a smoother, more balanced taste profile.

Synergy with Sweeteners

Works seamlessly with natural & high-intensity sweeteners like stevia, allowing less sweetener without compromising taste.

Low Dosage Efficiency

Delivers high performance at very low inclusion levels, helping control formulation costs while maintaining sensory impact.

Magnasweet® Applications

Targeted Solutions for Consumer Acceptance

Magnasweet® provides targeted aftertaste masking solutions to improve consumer acceptance and taste in pharmaceutical and nutraceutical products.

Sugar-Free Vitamin Gummies.jpg

Sugar-Free Vitamin Gummies

Magnasweet® MM110-2X masks bitter, metallic vitamin notes and enhances stevia-based sweetness in sugar-free gummies.

Benefits:

Enhances sweetness when used with stevia.

Masks bitter and metallic vitamin aftertastes.

Improves fruit flavor clarity.

Supports better consumer acceptance.

Cough Syrups & Medicinal Liquids.jpg

Cough Syrups & Medicinal Liquids

Magnasweet® PH-016 reduces the sharp bitterness of actives like quinine and smooths the overall mouthfeel. 

Benefits:

Reduces bitter taste of quinine and other pharma actives.

Balances sweetness and masks lingering aftertaste.

Improves mouthfeel and smoothness.

Enhances overall patient experience and compliance.

MAGNASWEET® 100 SERIES

High-Performance Taste Modulation Portfolio

The Magnasweet® 100 Series The 100 Series is a versatile range of products based on Monoammonium Glycyrrhizinate (MAG). Designed for high-performance taste modulation, it is the ideal choice for developers who require consistent sweetness enhancement and powerful aftertaste masking across a variety of applications.​

Key Product Features:

High-Intensity Modulation: Effectively masks bitter, metallic, and medicinal off-notes in active pharmaceutical ingredients and nutrients.

Versatile Formulations: Available in a number of specific formulations to meet a broad range of technical requirements.

Optimal Stability: Proven effective and stable within a wide pH range of 3.5 to 8.0.

Flexible Delivery: Offered in both liquid and powder forms to integrate seamlessly into your production process.

Flexible Delivery: Offered in both liquid and powder forms to integrate seamlessly into your production process.

so-many-vegetables-this-field
Amla 3.jpg

Improve Taste. Increase Acceptance.

Partner with Unicorn Nature to access over 50 years of formulation expertise. Enhance your products with Magnasweet® the proven solution for advanced taste masking.

bottom of page